THE MORE HUMAN SIDE OF INSIGHTS
As researchers, we are striving for the story -- but is it the full story?
Surveys capture an immense amount of data. However, they can fall short of visceral insights. Too often there arefeelings that consumers can’t or won’t express, leaving voids in the outcome.
The Forte Research Group evokes these responses through BIOMETRICS & BEHAVIOMETRICS. A trio oftechnologies which capture what the consumer views,level of engagement and expressed emotion. By capturing this critical data element by element, we understand the performance of each, and identify those to optimize for maximum ROI. It is neuroscience which provides the level of connectivity with the consumer and driving emotion. After all, actions are driven by emotion.
We synthesize this data to provide the absolute story. From brand communications to packaging, our portable technologies can be used in research labs, at home or in-store.
HOW CAN WE HELP YOU?
When timing or budget is not a luxury, CORE delivers insights expeditiously
Flexible and expertly designed to provide key insights through challenging timing and budget situations, our CORE methodoligies can provide a full report in as little as 72 hours. Evaluate your brand communications, narrow down options, review early stage / storyboards / concepts or monitor the competition, quickly while staying within budget.
From concept to finished executions, CORE delivers nimble methodologies to aid in your marketing efforts
We specialize in understanding people's experiences in real time - with brands
Our shopper marketing methodoligies transcends beyond what the what the consumer does - but why they're doing it. Our portable tecnologies provide analyses of shelf impact, engagement, consumer emotion and allows for assessment of merchandising in either a research lab or in-store.
Package Testing - Winning at shelf requires more than breakingthrough the clutter. By measuring engagement and emotion, we obtian the connectivity levels for the product/brand. And, by capturing these measurements element by element, we identify those which can be dialed up to optimize.
Package Testing - Endcaps / Shopper Marks - Planograms - Package Screening - Merchandising Audits