Revaluating the familiar in a completely reimagined way.
In our case it started with the idea that processes can be improved. Through a collaboration of those experienced not only in research but, also marketing and branding, we filtered each step to understand the elements that functioned and where insights were incomplete.
By invitation, this site demonstrates our experiences, methodologies and technologies. Need a password? Select contact and we will accomodate. Immediately, additional information can be found by scrolling below or by visiting forteresearchgroup.com.
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When timing or budget is not a luxury, CORE delivers insights expeditiously
Flexible and expertly designed to provide key insights through challenging timing and budget situations, our CORE methodoligies can provide a full report in as little as 72 hours. Evaluate your brand communications, narrow down options, review early stage / storyboards / concepts or monitor the competition, quickly while staying within budget.
From concept to finished executions, CORE delivers nimble methodologies to aid in your marketing efforts
We specialize in understanding people's experiences in real time - with brands
Our shopper marketing methodoligies transcends beyond what the what the consumer does - but why they're doing it. Our portable tecnologies provide analyses of shelf impact, engagement, consumer emotion and allows for assessment of merchandising in either a research lab or in-store.
Package Testing - Winning at shelf requires more than breakingthrough the clutter. By measuring engagement and emotion, we obtian the connectivity levels for the product/brand. And, by capturing these measurements element by element, we identify those which can be dialed up to optimize.
Package Testing - Endcaps / Shopper Marks - Planograms - Package Screening - Merchandising Audits